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    How COVID-19 is Impacting Atlanta TV Ratings

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    The COVID-19 pandemic has had far-reaching effects on every aspect of our daily lives, including the way we consume media. With stay-at-home orders in place and social distancing measures being enforced, more and more people are turning to their televisions for entertainment and information. As a result, the television ratings in Atlanta and across the country have been significantly impacted by the pandemic.

    One of the most noticeable changes in television ratings in Atlanta has been the surge in viewership for news programs. With the ever-changing situation surrounding the pandemic, people are tuning in to local news stations to stay informed about the latest developments and updates. According to Nielsen data, news viewership in Atlanta has seen a dramatic increase in recent months, with some stations reporting double-digit growth in their ratings.

    In addition to news programs, other genres of television have also seen a boost in ratings during the pandemic. With people spending more time at home, there has been a surge in viewership for daytime talk shows, reruns of classic sitcoms, and reality TV programs. Shows like “The Ellen DeGeneres Show,” “Friends,” and “The Real Housewives of Atlanta” have all seen an increase in viewership as people look for light-hearted and entertaining content to pass the time.

    On the other hand, sports programming has taken a significant hit in terms of ratings. With most major sports leagues suspending their seasons due to the pandemic, sports networks have been forced to re-air classic games and create new content to fill the void. This has led to a decline in viewership for sports programming in Atlanta and across the country.

    Overall, the impact of COVID-19 on Atlanta TV ratings has been significant and varied. While news programs and certain genres of television have seen a boost in viewership, sports programming has suffered as a result of the pandemic. As the situation continues to evolve, it will be interesting to see how television ratings in Atlanta and beyond are further impacted by the ongoing effects of the pandemic.

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