Atlanta has long been known as a hub for emerging talent in the fashion industry, with a growing number of designers making their mark on the fashion scene. What many people may not realize, however, is the hard work and dedication that goes into creating a successful fashion collection.

Behind the scenes with Atlanta’s up and coming fashion designers, we find a world of creativity, long hours, and attention to detail. From sketching out initial ideas to sourcing fabrics and working with manufacturers, the process of creating a fashion collection is a labor of love for these talented individuals.

One such designer making waves in the Atlanta fashion scene is Jasmine Collins, the founder of the brand J. Marie Designs. Collins got her start in fashion by creating custom pieces for friends and family, but has since expanded her brand to include ready-to-wear collections that have garnered attention from fashion enthusiasts and industry insiders alike.

For Collins, the process of designing a collection starts with a spark of inspiration. Whether it’s a particular color palette, a specific fabric, or a theme that resonates with her, Collins takes that initial idea and begins to sketch out designs that bring her vision to life.

Once the designs are finalized, the next step is sourcing fabrics and materials. Collins spends hours scouring fabric stores and working with suppliers to find the perfect textiles that will bring her designs to life. From luxurious silks to sustainable fabrics, Collins is committed to using high-quality materials that not only look good but also feel good to wear.

After the fabrics have been sourced, the designs are sent to manufacturers who bring the pieces to life. This can be a lengthy process, as designers work closely with manufacturers to ensure that each piece meets their exacting standards. From tweaking the fit of a garment to adjusting the placement of embellishments, the devil is truly in the details when it comes to creating a successful fashion collection.

But for Atlanta’s up and coming fashion designers, the hard work doesn’t stop once the collection is complete. Marketing, branding, and networking are all essential components of running a successful fashion brand. From organizing photo shoots to hosting pop-up events, designers must constantly be on the lookout for new opportunities to showcase their work and connect with potential customers.

Despite the challenges that come with pursuing a career in fashion, Atlanta’s up and coming designers are passionate about their craft and determined to succeed. With their creativity, vision, and dedication, these designers are sure to make a lasting impact on the fashion scene in Atlanta and beyond. So the next time you see a stunning piece on the runway or in a boutique, remember the hard work and dedication that went into creating it, and support our local talent in the world of fashion.