Atlanta has long been recognized as the capital of the South, known for its rich history, diverse culture, and vibrant music scene. But in recent years, the city has become synonymous with something else entirely – the booming film and television industry.

Once considered a secondary market for Hollywood productions, Atlanta has now become a major player in the entertainment world, earning the nickname “the Hollywood of the South.” So how did Atlanta become such a hot spot for film and television production?

One of the main factors driving Atlanta’s rise to the top of the entertainment industry is its generous tax incentives for filmmakers. In 2008, the Georgia Entertainment Industry Investment Act was passed, offering significant tax credits to production companies that choose to film in the state. These incentives, which can cover up to 30% of a project’s costs, have lured countless filmmakers to Atlanta, who see the city as a cost-effective and filmmaker-friendly alternative to Hollywood.

In addition to the financial incentives, Atlanta also offers a wide range of diverse locations that can stand in for almost any setting. From bustling city streets to picturesque rural landscapes, Atlanta has it all, making it a versatile and attractive filming location for a variety of projects.

But it’s not just the financial benefits and picturesque locations that have drawn filmmakers to Atlanta – it’s also the abundance of talented local crew members and actors. The city is home to a thriving community of film professionals who are experienced, skilled, and dedicated to their craft. This deep pool of local talent has helped solidify Atlanta’s reputation as a go-to destination for filmmakers looking to bring their visions to life.

And let’s not forget about the state-of-the-art production facilities that have cropped up in Atlanta in recent years. In addition to traditional sound stages and production studios, the city boasts a number of cutting-edge facilities equipped with the latest technology and amenities, making it easier than ever for filmmakers to bring their projects to fruition.

With all of these factors working in its favor, Atlanta has cemented its place as a major player in the entertainment industry, attracting big-budget productions and A-list talent from around the world. From blockbuster movies like Marvel’s “Black Panther” and “Avengers: Infinity War” to hit TV shows like “Stranger Things” and “The Walking Dead,” Atlanta has become a hub of creativity and innovation in the world of film and television.

So the next time you find yourself watching a movie or TV show set in a far-off land, take a moment to consider that it might just be Atlanta – the Hollywood of the South – playing a starring role behind the scenes.