Atlanta has long been known as a hub for Black culture and creativity, and in recent years, the city has become a hotbed for Black-owned clothing brands that are making waves in the fashion scene. These brands are not only creating stylish and unique pieces, but they are also changing the narrative around Black fashion and putting Atlanta on the map as a major player in the industry.
One of the most prominent Black-owned clothing brands in Atlanta is Pyer Moss, founded by designer Kerby Jean-Raymond. The brand has gained international recognition for its bold and innovative designs that blend haute couture with street style. Pyer Moss has been worn by celebrities such as Beyoncé, Rihanna, and Zendaya, and has been featured in top fashion magazines like Vogue and Harper’s Bazaar. Jean-Raymond has also used his platform to push for diversity and inclusion in the fashion industry, making Pyer Moss a leader in the fight for representation.
Another Atlanta-based brand that is taking the fashion scene by storm is Brother Vellies, founded by Aurora James. The brand is known for its sustainable and ethically-made footwear and accessories that celebrate African craftsmanship and traditions. Brother Vellies has been featured in publications like Elle and Vogue and has been worn by celebrities such as Solange Knowles and Kerry Washington. James has also launched the “15 Percent Pledge” campaign, urging retailers to commit to dedicating 15% of their shelf space to Black-owned businesses, further solidifying Brother Vellies’ impact on the industry.
In addition to these well-known brands, Atlanta is home to a plethora of up-and-coming Black-owned clothing brands that are making waves in the fashion world. Brands like Off-WhiteRX, Love, Larkin, and Chelsea Bravo have garnered attention for their unique designs, high-quality materials, and commitment to inclusivity and representation. These brands are not only creating beautiful and trend-setting pieces but are also using their platforms to amplify Black voices and promote social change.
Overall, Atlanta’s Black-owned clothing brands are reshaping the fashion industry and challenging traditional norms and standards. With their bold designs, commitment to diversity, and dedication to sustainability, these brands are setting a new standard for what it means to be fashionable in today’s world. As Atlanta continues to be a breeding ground for talent and creativity, we can only expect to see more Black-owned clothing brands rise to prominence and take the fashion scene by storm.